Not every test graduates. This one didn't come close.
The setup
Hypothesis: safety framing converts anxious first-time hiking parents. Cap: $75. Bar: $8/signup.
The numbers
Spend: $52.30. Signups: 1. Cost per signup: $52.30.
Verdict: kill. Parents don't search for reassurance — they search for plans. The budget cap meant this lesson cost $52, not $5,000.
*This is the demo workspace — the data is illustrative, the product flow is real.*